Do Customers And Businesses See Eye to Eye on Customer Care?
Lately, we’ve talked a lot about what Customer Love means to us and to the many brands using Apptentive. But what about the other side of the equation? Do customers feel the same love?
Our partners at SurveyMonkey dived into this very question by surveying more than 1,500 consumers and businesses on their perceptions of customer care.
The bad news? Most customers believe businesses prioritize profits over customers, even though 75 percent businesses say the customer is their number one priority.
The good news? Tools like Apptentive and SurveyMonkey to collect customer feedback make it easier than ever to identify problems in customer care and increase overall customer satisfaction. Even better – the companies that take the time to measure customer satisfaction at least once a year were found to be 32 percent more likely to report higher levels of success than those who don’t.
Check out the surprising results of SurveyMonkey’s research in the infographic below: