How does your app stack up against others in your industry? Download our 2021 Mobile Customer Engagement Benchmark Report to find out!

We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

7 Steps to Product Roadmap Success

Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.

Download Now

We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

7 Steps to Product Roadmap Success

Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.

Download Now

Loyalty & Retention

The Complete Guide to Enterprise App Marketing

Alex Walz  //  December 3, 2014  //  1 min read

With continued increases in mobile customer acquisition costs and the challenges of customer retention in an increasingly crowded marketplace, app marketing may seem like a daunting task.

To remedy this, we’ve worked with some of the best in the business at MobileDevHQ, Apptamin, Leanplum, and AppFlood to shed some light on the strategy and best practices behind app marketing with our new eBook, The Complete Guide to Enterprise App Marketing.

This free, 100+ page guide is tailored specifically to enterprises and designed around Dave McClure’s startup metrics for pirates of Acquisition, Activation, Retention, Referral, and Revenue (AARRR). Each of the five metrics is explained in-depth in terms of their importance to mobile marketing and some tips and best practices that marketers and developers alike can apply to their mobile strategy.

We encourage you to take the first step to improving your mobile marketing strategy by downloading this free eBook and sharing your favorite tips and advice from the guide (or anything we missed!) using the hashtag #AppMktgBook.

Enterprise App Marketing eBook

About Alex Walz

Apptentive's resident wordsmith, Alex can frequently be found cranking away at eBooks or scrawling down ideas late into the night from a local coffee shop. He's an avid traveler, coffee connoisseur, and tech enthusiast, and he shares his thoughts on each over Twitter.
View all posts by Alex Walz >

Ready to see Apptentive in action?

Request a demo of Apptentive today.

Let’s Connect

Sign Up for Our Newsletter

Stay up to date with the latest product management and mobile marketing news.