The Complete Guide to Enterprise App Marketing
With continued increases in mobile customer acquisition costs and the challenges of customer retention in an increasingly crowded marketplace, app marketing may seem like a daunting task.
To remedy this, we’ve worked with some of the best in the business at MobileDevHQ, Apptamin, Leanplum, and AppFlood to shed some light on the strategy and best practices behind app marketing with our new eBook, The Complete Guide to Enterprise App Marketing.
This free, 100+ page guide is tailored specifically to enterprises and designed around Dave McClure’s startup metrics for pirates of Acquisition, Activation, Retention, Referral, and Revenue (AARRR). Each of the five metrics is explained in-depth in terms of their importance to mobile marketing and some tips and best practices that marketers and developers alike can apply to their mobile strategy.
We encourage you to take the first step to improving your mobile marketing strategy by downloading this free eBook and sharing your favorite tips and advice from the guide (or anything we missed!) using the hashtag #AppMktgBook.