How Mobile Apps Can Recruit From Their User Base
Editor’s Note: The following is a guest post by our colleague, Katherine Wood, at Software Providers.
Companies often use mobile apps to tap into a wider consumer base and sell to a larger audience. While improving mobile app sales is a clever business practice, companies also can optimize by using them to recruit.
There is one major reason for looking to your app’s users when a position opens up: familiarity with the company. People who use the app are lclose to 92% of companiesikely to know the company and its products or services. Frequent app users may also be passionate about the company or product, and that knowledge can be an advantage when it comes to hiring.
How to Use Mobile Apps for Recruiting
Here are three methods of utilizing your mobile app to recruit to potential job candidates:
Native Job Ads
The perfect way to alert app users of a job opening is by including native job ads on the app. Not only will this inform users about the position, but it can also provide specific information tailored to attract the right type of candidate. Native ads provide the benefit of catering the job ads specifically to the right type of user. Recruiters can also target ads to individual users based on profile information, app use, and other qualifications.
Another advantage to using native advertising in your app? It can attract qualified passive candidates as well. By blending into the rest of the app, your job announcement could get more attention from users that aren’t necessarily looking for employment. In a growing passive market, that kind of attention is key. The good news is that 85% of the employed workforce is open to hearing about other job opportunities and weighing their options, so many of your users could want to hear from you.
If your app has a social component (like a built in messaging network), your company can use it to help start a hiring conversation. Using social media to advertise available positions is a common practice among large corporations. In fact, close to 92% of companies use social media in some way to recruit. Instead of simply posting an ad on social media, however, you can start a conversation with potential candidates in your own app and bypass other companies by going straight to the source (Snapchat often does this by messaging users within its own platform)
If your recruiters use your app’s messaging platform to reach out to candidates, they can gain valuable feedback. Recruiters can use this feedback to get a better idea of what users like about the company, and what might give potential hires pause when accepting a job. With this information, recruiters can better tailor their hiring efforts, and determine the important features to highlight when presenting a job offer.
Mobile-Friendly Career Pages
Career pages that are found on the company website offer the perfect opportunity connect loyal customers with jobs in the company. A link to your career page can be added to the app so that active candidates can check out employment opportunities in real time. Optimizing your company’s career page for mobile devices can help facilitate the user process and make applying easier and more efficient.
While the page itself needs to be compatible with Android and iOS devices, it is also important to ensure that applicants can complete the application process on these devices. Potential employees who begin the application on a phone or tablet may be turned off if the information that they enter is not successfully saved and transmitted.
Though in-app recruiting is a new concept, companies can get ahead of the curve by using some of these tactics to get in touch with qualified candidates. Mobile app users can be some of the most informed on a company’s products, but also on the company culture. In an age when many aspects of an HR department can be automated by effective software, there’s always another innovation that companies can use to get ahead. Utilizing your users in the talent recruiting process, therefore, should be a no brainer.