App Marketing Conversations: Platform Rule Changes, What Do They Mean
What do Apple and Facebook platform changes mean for mobile apps?
In this installment of App Marketing Conversations we take a look at recent changes to Apple and Facebook’s platforms. Apple has made changes to the terms on IDFA (ID for Advertiser), which allows anyone from analytic companies and advertisers to track companies between apps. Apple is banning apps who use IFDA for tracking purposes without displaying ads.
Facebook has shut down advertising partners who were doing attribution tracking and holding onto data too long. There are a lot of questions around both of these issues and we break down the changes and what they mean for you.
Take a look at the video from this week’s App Marketing Conversations to learn more.