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Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

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Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

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Guide

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Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

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We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Mobile Marketing

App Marketing Conversations: Platform Rule Changes, What Do They Mean

Ezra Siegel  //  May 8, 2014  //  1 min read

What do Apple and Facebook platform changes mean for mobile apps?

In this installment of App Marketing Conversations we take a look at recent changes to Apple and Facebook’s platforms. Apple has made changes to the terms on IDFA (ID for Advertiser), which allows anyone from analytic companies and advertisers to track companies between apps. Apple is banning apps who use IFDA for tracking purposes without displaying ads.

Facebook has shut down advertising partners who were doing attribution tracking and holding onto data too long. There are a lot of questions around both of these issues and we break down the changes and what they mean for you.

Take a look at the video from this week’s App Marketing Conversations to learn more.






About Ezra Siegel

Ezra is the VP of Community at Apptentive. He is a Chicago Sports Diehard and loves travel. Some day he would he plans to visit every country in the world. Connect with him on Twitter, LinkedIn, and Google+ .
View all posts by Ezra Siegel >

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