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Guide

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Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

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Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Mobile Marketing

4 Simple Steps to Boost Word-of-Mouth Marketing for Your Mobile App

Guest Blogger  //  January 7, 2014  //  3 min read

As marketers look for more helpful data, new technology and exciting campaign models, some lasting advertising principles remain. Word-of-mouth marketing is still one of the most effective engines for new business. When customers are talking about your products or services, their friends and family hear it as friendly advice rather than aggressive advertising.

In the modern marketing space, word of mouth comes in many different shapes and forms. Some consumers find out about new products through forums and blogs. Others learn about reliable businesses through their Facebook and Twitter networks. With a little creativity, you can generate a consistent word-of-mouth stream that brings in new customers.

Mobile app word-of-mouth marketing

4 Steps to Word-of-Mouth Success

1. Get Social

The greatest conceivable tool for word-of-mouth marketing happens to be the biggest trend on the web. From Friendster to Facebook to Twitter and beyond, social media has established itself as a integral part of day-to-day life. Social media is the perfect platform for mobile-app marketing. These platforms are based on relationships. People can stay connected with each other from far away and luckily, it works the same way for app developers.

Whether you engage your customers with a contest or a giveaway, social interaction will build your app’s brand and help earn new customers. Stay active on these social platforms to grow your network. When you post interesting, relevant content, customers will interact with your page regularly.

2. Incentivize Referrals

Hopefully your business generates some word-of-mouth advertising naturally, but if you need to jump start the conversation, incentives are a great way to get users talking. Tel Aviv-based startup BuzzDoes has caught on to the power of customer testimonies. Buzzdoes created a system in which app developers can include a button that automatically recommends the application to friends. In exchange, customers who share these apps earn points that can later be exchanged for cash on PayPal.

You don’t need to offer cash in an exchange for a recommendation, but some sort of incentive will generate a buzz. Offer a discount at checkout for people who post about using your business on Facebook, or host a contest that requires a social media mention for entry. Consumers will appreciate the chance to catch a break, and you’ll earn exposure to an all-new pool of warm leads.

3. Focus on Quality

The main way to earn a strong reputation is to provide great customer service, quality products and a standard of excellence. Customers will be more than willing to spread the word about your app if they have had great experiences. Accounting solutions provider Intuit struggled with a high churn rate because its target demographic (small businesses) either fold or outgrow Intuit’s services.

The Quickbooks brand relies on reviews and word-of-mouth marketing from small business owners to promote its business. Part of Intuit’s success is due to small-business owners vouching for its quality and service. Develop a reputation as a quality app, and it will market itself.

4. Use the Right Tools

You don’t spread the word about your app alone. Cutting-edge tools can help spread the word about your program. KnexxLocal is a mobile app that helps small-businesses market themselves via social channels. You take a photo, send it to specific customers and receive feedback in real time. It’s the kind of modern tool that goes hand in hand with new apps.

SpotOn is a unique program that delivers rewards for loyal customers. App developers can send reminders or e-cards to customers who haven’t interacted recently. This tool is helpful for user retention once users download your app.

About the author:

Keith Hart is a small business consultant and father of five from New York.

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About Guest Blogger

This article was written by one of our awesome guest bloggers. We're lucky to have these community members to share their knowledge with our mobile community.
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