We know it’s not business as usual right now, and we’re here to help. Check out our latest COVID resources.

We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Mobile Marketing

Success Tips for Mobile Apps During the Holiday Season

Ezra Siegel  //  October 9, 2013  //  4 min read

Mobile App Shopping

We are heading towards to the holiday season and it should be fairly obvious that mobile will be playing a large role in every customer’s shopping activities. According to eMarketer, ecommerce sales were over $50 billion during November and December of last year and this year’s forecast breaks the $60 billion mark.

Mobile is driving the increase in ecommerce as more and more customers have started to shop through their mobile devices. These devices are helping customers purchase goods from anywhere and at anytime and are becoming an essential shopping tool. Over 50% of smartphone owners use their phone inside physical stores for support and direction on purchasing decisions during the holidays.

So that leaves us with one question. Is your mobile app ready for the holidays? Customers are looking to buy and the easier you make it for them the more success you’ll have. Here are 4 tips to ensure you take advantage of the holiday rush and hit your sales goals.

Optimizing the Check-Out

The easier it is to make a purchase from your mobile app the more likely it will be made. Here are a couple of things every mobile app can do to make this conversion process as frictionless as possible.

  • Have a Facebook, Google+, and Twitter login option – Everyone has a preference and the more choices you give  the better. Once someone is logged in you can require less information for purchases making the entire process more seamless. These integrations are incredibly easy to do so there is no reason to leave them out.
  • Minimize taps – The less the customer has to touch the screen the better. Use the correct keyboards for the information you’re requiring (normal keyboard for text and number keyboard for enter credit card information etc.). Here’s how to do it on iOS and Android.

iPhone QWERTY Keyboard

  • Simple and painless – If you already have all the information required for the purchase, make buying another item as simple as tap, confirm. Amazon’s 1-click purchase button is a prime example of this on the web. If you can adapt it to mobile you’ll see results.

Everyone Is Looking for a Deal

Mobile apps have become the ultimate resource for coupon shopping. There are entire apps whose only focus is to help you find and use coupons. You may be wary that that too many coupons will result in a loss of profit but all signs point otherwise.

People who use digital coupons actually spend more than the average customer and make more frequent shopping trips. Everyone loves the feeling of getting a good deal and coupons are often the final push that convinces a customer to make the purchase. Lastly, mobile coupons are also a great tactic for bringing customers into your brick and mortar stores (if you have one). The coupons serve as daily or weekly reminders about your products  (and the great deals!) during the year and especially during the holidays.

In-Store Assistance and Engagement

Optimizing your mobile app to assist customers who are already in your store is a powerful tactic to engage customers and close those deals. Last year, Macy’s updated their app to create an exceptional in-store experience for their customers on Black Friday.

One key feature of the Macy’s app helped guide customers to the different products on sale around the store. A mobile app can provide information on products, compare items, and even help the customer check-out. Such tactics provide an experience that more and more customers are yearning for.

Exceptional Support

You must have a solid support system for your mobile customers. During the holiday rush you don’t want a small bug to ruin the mobile shopping experience for all your customers. To provide superb support during the holiday season Apptentive has a great set of tools that can aid you in bringing your mobile support and customer communication to the next level.

From in-app chat, intelligent rating prompts, and in-app surveys you can learn what your customers are excited about or dread and get critical feedback in a timely manner. Apptentive is perfect for any mobile app looking to provide an exceptional mobile experience. (If you’re also worried about low ratings and bad reviews stopping new downloads, we can help!).

What are your plans to ensure a successful holiday season? Any other helpful tips that I missed? Share your thoughts in the comments.

Apptentive Guide to Mobile Product Management

About Ezra Siegel

Ezra is the VP of Community at Apptentive. He is a Chicago Sports Diehard and loves travel. Some day he would he plans to visit every country in the world. Connect with him on Twitter, LinkedIn, and Google+ .
View all posts by Ezra Siegel >

Ready to see Apptentive in action?

Request a demo of Apptentive today.

Request a Demo

Sign Up for Our Newsletter

Stay up to date with the latest product management and mobile marketing news.