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2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

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We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Loyalty & Retention

How SignNow Signed Up to Delight Their Customers and Improve Their App

Ezra Siegel  //  January 9, 2013  //  3 min read
Dominic Tham and David Keegan of SignNow sporting Apptentive T-shirts!

Dominic Tham and David Keegan of SignNow sporting Apptentive T-shirts!

We are very excited to present to you all our first Customer Spotlight. We love our customers and today we are excited to share with you the wonderful team of SignNow. You can find the SignNow app on the Apple App Store here and more information about their product at the SignNow website.

Without further ado,

What’s your app and what’s it about?

SignNow Screen Shot

Our app is SignNow, the best document signing app on iPad and iPhone! With our free app users can add signatures and text to documents from email, Dropbox, or many other apps.

What do people love about your app?

People love the simplicity of our app. We spend a lot of time user testing and polishing the user experience to make the app as simple and understandable as possible.

What was something you learned about from a customer that made your app better?

We received a lot of requests for a quick way to add the date to a document. Adding dates is something that pretty much every document needs and typing out dates on iOS is time consuming because it involves switching keyboard layouts. So a couple versions ago we added this feature and our users love it! This is a great example of how we inform the product roadmap based on feedback from Apptentive to delight our users and make their lives easier.

Where can we find your app and how do you feel about its current ratings and reviews?

You can find SignNow on the App Store, just search for SignNow or anything related to document signing and we’ll come up 1st or in the top 5! Which is awesome because we haven’t done any SEO to improve our search-ability, it’s all been organic because of the number of 5 star reviews we have! Apptentive has helped drive a lot of these reviews.

Where do you see the benefit of actively engaging your customers?

We are building the SignNow app for people and love to hear feedback from them!  We love hearing how they are using the app, and what features and improvements they want to make to make signing documents easier. A lot of our product roadmap is informed by customer feedback.

What would you tell other app developers about Apptentive?

Put it in your app! App Store ratings have such an affect on your apps rankings in search and new and noteworthy. Also we love that if the person has an issue they can contact us instead of leaving a negative review. This helps keep our star rating high and means we can actually interact and help the user.

What’s one piece of feedback for the Apptentive team? 

Keep up the great work! It was an awesome day when we discovered Apptentive. Only a few days earlier we had a talk about how awesome it would be to ask users to rate our app, unless they weren’t happy with it. Then we wanted to hear from them in a way that would allow us to communicate with them about what they wanted that the app wasn’t providing. Then BOOM we found Apptentive, exactly what we were looking for.

SignNow is a wonderful tool that is quick, simple, and a joy to use. It solves an everyday problem, and gives you more free time to spend as you please. For everyone looking to create a legal e-signature, store digital files securely, and save the planet (going paperless!) check out SignNow!

About Ezra Siegel

Ezra is the VP of Community at Apptentive. He is a Chicago Sports Diehard and loves travel. Some day he would he plans to visit every country in the world. Connect with him on Twitter, LinkedIn, and Google+ .
View all posts by Ezra Siegel >

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