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The Five Stages of Reducing Mobile Customer Churn

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2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

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We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Mobile Marketing

App Marketing and Customer Relationships: The Best Posts from 2012

Ezra Siegel  //  December 30, 2012  //  3 min read

2012 has been a wonderful year, full of some fantastic advances in app marketing and some incredible thinking about building wonderful customer relationships. Here are some of our favorites. Enjoy!

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Tips For the Perfect Mobile App Launch

A case study of the iPad app, David and Goliath. Be smart about launching your app and it could make all the difference to cutting through the noise in the app stores.

Mobile Apps will Become the New Internet 

With a majority of Americans owning a mobile device, mobile apps are a key way to connect with consumers. As mobile apps are creating more and more revenue, all businesses need to consider having a mobile app.

A Customer’s Feedback is as Valuable as Gold

On average, less than 5% of unhappy customers complain to the company. Therefore, every piece of criticism and negative feedback is valuable to understand the other 95% that are not saying anything.

Tricks used by app developers to gain users – What Not To Do

In today’s app market, discovery and retention can be difficult for app publishers. Here is some advice on what shouldn’t be done to acquire users.

The Present and Future of Mobile Advertising

Even with the surging growth in mobile, spending on mobile ads continue to lag behind the spending on online ads. Here are some ideas for mobile advertisers to use now and later.

Make Sure Your App is Found in Every Store

Everyday more and more apps are accepted into the app stores. More time needs to be spent on optimizing your app for discovery, keeping in mind the different discovery algorithms between the stores. 

Are Native Apps a Dead End for Publishers?

With constant new versions of iOS, Android, and other platforms combined with HTML5’s improvements, are native apps still the best course for publishers?

FTC Guidelines for App Developers 

A helpful guide from the Federal Trade Commission (FTC) that helps app developers comply with truth-in-advertising standards and basic privacy/principles.

Report: Developer Economics 2012

A clear report on developer economics focusing on changes in the mobile environment, platform specialization, profit margins, marketing and distribution, and geographical mobile app usage.

Loyalty is just as Important as Downloads to Your Mobile App Success

A mobile app’s success used to be defined by the number of downloads it received, but loyalty is a vital component that developers should devote more time to. 

Trust is the Foundation of Business

Customer-Experience-Management-Customer-Centric-Organization-copyTrustworthiness is a core value that all companies need to embrace. People do business with the people they trust and the more trust a company can earn from its consumers the higher the customer loyalty will be.

Tips to Make a Great Customer Experience

Positive customer experiences often lead to repeat business. Here are a couple of tips that can easily be implemented to make a positive customer experience.

Customer Experience Strategy Should Focus on Trust

Your customer experience strategy needs to have an emphasis on building trust with customers. Here is some advice on how to earn your customer’s trust.

Of course there are many other great posts from 2012, so please share your suggestions in the comments.

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About Ezra Siegel

Ezra is the VP of Community at Apptentive. He is a Chicago Sports Diehard and loves travel. Some day he would he plans to visit every country in the world. Connect with him on Twitter, LinkedIn, and Google+ .
View all posts by Ezra Siegel >

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