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2020 Mobile App Engagement Benchmark Report

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We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Mobile Marketing

Building our team: partnering with exceptional investors for our seed round

Robi Ganguly  //  December 10, 2012  //  4 min read

It’s all about relationships

At our core, our company is about relationships. Relationships with our customers. Helping our customers build relationships with their customers.

As we build our company, we always come back to the importance of relationships to who we are and why we’re building Apptentive. When it came time to partner with investors for our seed round of financing, it was no different: our team focused on the relationships we had and the relationships we could build.

Announcing our seed round

Today, we’re delighted to share that we’ve partnered with a fantastic group of investors. Each and every one of our investors is part of our team for a reason: we believe that the relationship we’ll have with them will grow over time and lead to the long term success of Apptentive. Our mutual belief in the power of customer love and the importance of customer relationships in a mobile world binds us together.

In some cases, this was easy for us to see. For example, we’ve known Chris and Andy at Founder’s Co-Op for a while – they really understand our business and the mission we’re on. It wasn’t just Founder’s Co-Op however – we’ve been lucky to get to know Social Leverage, David D’Souza, Dan Shapiro, Andy Atherton, Pradeep Singh, Geoff Entress, Scott WigtonBrad Bouse, Francisco Tolmasky and Vik Duggal over extended periods of time.

We’re fortunate to also be getting to know Matt Golden, Craig Unger, Mike McSherry, Gaylord Kellogg, Jason Seats and the team at Google Ventures better. As we’ve shared how we think about our business, what we want to build and why it matters with all of these people they’ve leaned in and offered significant help.

Having a fantastic group of investors who have experience building or helping companies like ours to grow and succeed is a crucial step to building a long-lasting company and we’re really excited about the future. Speaking of which…

What’s next for Apptentive

The point of teaming with these investors is really simple: to delight our customers. To date, we’ve built solutions that are attracting customers to us on a daily basis. With additional capital we’ll be adding to our team and continuing to invest in our product. We’re excited to be accelerating the pace with which we roll out improvements to our service. We aim to deliver the most personal and relevant customer relationships for anyone with an app – with additional resources we are sure we’ll be more successful at delivering against this goal.

We’re hiring :-)

If you’re an extraordinary engineer looking for a new opportunity or a salesperson comfortable being the first seller on the team and you believe that customer relationships can be a whole lot better in this hyper-connected, mobile-first world, please let us know, we’d love to meet you.

[Some other writing about this announcement]

Founders Co-Op’s Chris DeVore on us joining the family

Geekwire – Google Ventures and others invest in Apptentive, a maker of in-app feedback tools

TechCrunch – Apptentive Scores $1.2M From Founder’s Co-Op, Google Ventures, To Help Mobile App Publishers Solicit Better Feedback

Dow Jones – Google Ventures Backs TechStars’ Apptentive to Improve Mobile App Conversations

BetaKit – In-app customer feedback tool Apptentive raises $1.2M in seed funding

Xconomy – TechStars’ Apptentive Gets $1.2m to Improve Customer Service in Apps

StartupCell – TechStars Company Apptentive Gets $1.2M For In App Communications Platform

About Robi Ganguly

Robi Ganguly is the Co-founder and CEO at Apptentive. He is passionate about giving customers a voice via mobile. Follow Robi on Twitter @rganguly.
View all posts by Robi Ganguly >

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