App Developer Conversations: Crackdown on incentivized installs means acquisition is harder
In this week’s App Developer Conversations we discussed Apple’s crackdown on web-based marketing in apps, most notably some of Tapjoy’s programs.
We had a couple key observations:
- Publishers have to fill in the acquisition gap but need to be wary of too much reliance on channels that look temporary; evaluate each channel in detail
- Thinking about the SDKs you’re installing is an important piece of app development these days
Watch to find out more and be sure to see the other two segments from this week:
- PlacePlay talked in detail about how Tapjoy is leaving app developers in a revenue hole
- MobileDevHQ talked about which acquisition channels publishers should focus on now
App Developer Conversations is a weekly video series with Ian Sefferman of MobileDevHQ and Ryan Morel of PlacePlay covering current topics of interest for app developers. If you have suggestions for future conversations, please let us know!