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Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

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Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

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Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Loyalty & Retention

The 10/30 Mobile App Engagement Process: A Good Framework for Optimizing Downloads and Retention

Robi Ganguly  //  September 11, 2012  //  1 min read

Danny at LavaLinkMobile shared a video on YouTube recently that really struck as as hitting on several key points. In particular, he hits on the fact that the average consumer spends very little time making the decision to download an app. He pegs the time at 10 seconds; our research indicates it’s a bit longer than this but the point is the same:

You have a very small amount of time to convince a consumer that your app is worth downloading

As Danny lays it out, the average consumer goes through 5 to 6 steps on the path to downloading an app: have you optimized your app for every step? Your ratings and reviews are a huge piece of the early process, make sure you’re putting your best foot forward and have your advocates talking about you in the app store.

About Robi Ganguly

Robi Ganguly is the Co-founder and CEO at Apptentive. He is passionate about giving customers a voice via mobile. Follow Robi on Twitter @rganguly.
View all posts by Robi Ganguly >

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