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We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

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Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

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Guide

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Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

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We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Loyalty & Retention

App marketing and PR: a video interview with Jeff Rutherford

Robi Ganguly  //  July 18, 2012  //  1 min read

Jeff Rutherford, of APPetite PR and I talked for a bit during a Google Hangout about app marketing, what we’re seeing in the world of app development and how to build a successful app, audience and brand. It’s our first video interview and we had some fun, let us know what you think in the comments!

In the interview we covered a number of topics, here’s a brief overview:

  • What Apptentive does and why we started the company
  • Why the App Store isn’t a good place for customer communication and how developers can use their app in order to connect with their app customers
  • How app developers can save 10’s of thousands of dollars by conducting research with their own customer base
  • Why the debate about app store reviews and responses is a good conversation
  • Some common mistakes that developers are making in making and marketing their apps
  • What I’d do if I was having a beer with a developer and why we’d be talking about love
  • How to think about social hooks, sharing and when it can be used for great leverage
  • Why you have to worry about trust and be wary of misleading consumers
  • How a dialog with a customer can lead to real-world sharing of your app
  • How software has truly entered the consumer age
  • See Jeff share an app with me that he loves, Tweetbot

About Robi Ganguly

Robi Ganguly is the Co-founder and CEO at Apptentive. He is passionate about giving customers a voice via mobile. Follow Robi on Twitter @rganguly.
View all posts by Robi Ganguly >

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