App marketing and PR: a video interview with Jeff Rutherford

Jeff Rutherford, of APPetite PR and I talked for a bit during a Google Hangout about app marketing, what we’re seeing in the world of app development and how to build a successful app, audience and brand. It’s our first video interview and we had some fun, let us know what you think in the comments!

In the interview we covered a number of topics, here’s a brief overview:

• What Apptentive does and why we started the company
• Why the App Store isn’t a good place for customer communication and how developers can use their app in order to connect with their app customers
• How app developers can save 10’s of thousands of dollars by conducting research with their own customer base
• Why the debate about app store reviews and responses is a good conversation
• Some common mistakes that developers are making in making and marketing their apps
• What I’d do if I was having a beer with a developer and why we’d be talking about love
• How to think about social hooks, sharing and when it can be used for great leverage
• Why you have to worry about trust and be wary of misleading consumers
• How a dialog with a customer can lead to real-world sharing of your app
• How software has truly entered the consumer age
• See Jeff share an app with me that he loves, Tweetbot