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Guide

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The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

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Guide

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Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

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We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Mobile Marketing

Building apps that people love

Robi Ganguly  //  April 23, 2012  //  4 min read

On a regular basis, we try to share some of the best materials shared about building your app business and communicating with your customers. Here are some of the best we’ve come across recently.

How to build your app business

  • A screenshot from Everyme showing its feedback button

    Everyme’s feedback button

    Capturing Feedback in your iPhone App – an awesome story from the makers of Everyme about how incorporating feedback into their app has made them more successful. From better ratings and reviews to more engagement around how to use their app, Everyme’s story really underscores the benefits to communicating with your app’s customers.

  • How to build an App Empire – The story of Chad Mureta’s recovery from a horrible car accident to become an “appreneur” is inspiring on its own. His tips and tricks for creating a successful niche app business is well worth the read. Be warned, however, this is definitely more self-promotional than most of the things we link to  and we don’t agree with all of his tactics.
  • How I learned Objective C, Cocoa and developed an iPhone app – We loved this writeup from Mark Boszko, who taught himself how Objective C and Cocoa and released an app into the wild on his own. We’re adding some of his resources to our iPhone development resources list and loved his advice to focus on an app you’re passionate about.
  • This presentation on making and marketing mobile apps by Rachel Pasqua  super valuable and chock full of information:
    View more PowerPoint from Rachel Pasqua

Thoughts on customer communications:

  • This podcast, Where has the sense of mission gone with customer service?, with Frank Eliason of Comcast is a valuable discussion about customer service in the new consumer age. In particular, they ask a really interesting question: “What would happen if you built scalable intimacy with your customers and your team?” The conversation with Frank starts about 23 minutes in and you can find the iTunes file here.
  • Finally, this study confirms something we’re big believers in: First impressions drive and determine Customer Loyalty. Putting your best foot forward the first time someone interacts with your app or service is absolutely critical.

About Robi Ganguly

Robi Ganguly is the Co-founder and CEO at Apptentive. He is passionate about giving customers a voice via mobile. Follow Robi on Twitter @rganguly.
View all posts by Robi Ganguly >

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