Building your app business by building apps that people love

(this is the first in what will be an ongoing series highlighting some of our favorite writing about creating an app business and the value of meaningful customer relationships)

Apps:

• Earning an advocate: we could file this under both Apps and Customer Relationship. Fantastic post from the trivi.al crew about their process of building an app and the relationship they’ve developed with the Parse team. Remember, being responsive, helpful and human goes a LONG way.
• Being human: also appropriate for both. A reminder that creating a human touch that makes someone feel as if they’re your only customer always stands out.
• Raising the bar for mobile standards. “Mobile is amazingly versatile, and design for mobile is about the culture of your audience, the tasks they are trying to complete, and the context in which they are completing them. Design for mobile and therefore mobile standards need to be approached from a human perspective.” AMEN

Customer Relationships