Building your app business by building apps that people love
(this is the first in what will be an ongoing series highlighting some of our favorite writing about creating an app business and the value of meaningful customer relationships)
- Earning an advocate: we could file this under both Apps and Customer Relationship. Fantastic post from the trivi.al crew about their process of building an app and the relationship they’ve developed with the Parse team. Remember, being responsive, helpful and human goes a LONG way.
- Being human: also appropriate for both. A reminder that creating a human touch that makes someone feel as if they’re your only customer always stands out.
- Raising the bar for mobile standards. “Mobile is amazingly versatile, and design for mobile is about the culture of your audience, the tasks they are trying to complete, and the context in which they are completing them. Design for mobile and therefore mobile standards need to be approached from a human perspective.” AMEN
- Why my company doesn’t send email from a noreply address: loved this approach to any and all emails that go to your customers. The core insight: “If your customer clicks reply, do you really want to throw it away, or bounce it back and ask them re-send it?”
- Customer problems are your opportunities: “Questions are the answer”. I love that – asking questions and listening hard are two core competencies for developing lasting and valuable customer relationships.
- Taking customers from like to love: An older post, but really high quality