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Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

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Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

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Guide

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Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

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We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Mobile Marketing

Why Customer-Driven Communication is the Future of Marketing

Robi Ganguly  //  September 27, 2011  //  2 min read

Seth Godin on Customer Love

We know that we spend a lot of time sharing our thoughts on the importance of customer communication and feedback. From time to time, we like to point out that we’re not doing this in a vacuum. We’re constantly learning from others and in many cases, we’re learning from people who have been making the same case for many many years.

One of the people we really respect and appreciate as we learn is Seth Godin, who’s written a number of excellent books about Permission Marketing, Being Remarkable in Business and Bootstrapping. His books are worth the read and when we came across this video interview with him, we had to share. It’s an excellent take on how to think about developing customer relationships, the core of consumer marketing and why everyone should be figuring out the answer to a simple question:

“How many people want to hear from us?”

Thanks Seth, for being insightful and so consumer-focused.


About Robi Ganguly

Robi Ganguly is the Co-founder and CEO at Apptentive. He is passionate about giving customers a voice via mobile. Follow Robi on Twitter @rganguly.
View all posts by Robi Ganguly >

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