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2020 Mobile App Engagement Benchmark Report

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We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Mobile Marketing

Have an “open door policy” for your customers

Robi Ganguly  //  May 12, 2011  //  2 min read

open door policy

Growing up, did you have a neighbor who always left their door unlocked or somewhat open? Wasn’t that place always more welcoming than the other houses? A place you felt invited into and welcomed?

As an independent app developer, you have several advantages over larger, more established companies. Being honest and making sure that customers know your “door” is virtually open will go a long way in your quest to be a successful app developer. Your customers will appreciate the fact that you are speaking personally and as yourself.

You don’t have to take our word for it though Smile

The good folks over at 37Signals have talked about the advantages of being honest and personal. They suggest that the benefits of being a small developer are very obvious when you compare the communication style of a large company with an individual developer or a small team. If you’ve ever had to sit on the phone with a mobile phone carrier, for example, you know exactly how frustrating it is to deal with the standard customer service process. Not only do you typically have to jump through hoops to get help, you get the clear sense that you’re only going to get canned responses.

That lack of personality ensures that there is distance between the customer and the company; a lack of a real relationship. As an independent developer, you can create real, trusting relationships with your customer. When your customers know that they’re dealing with a real person, just trying to do their best, they are more lenient and understanding of any problems that arise. Investing the time and effort into your open door strategy is the best way to ensure that you stand out against your larger, less personal competitors.

Of course, we think that the Apptentive app communications system for easy in-app feedback is a great way to open your door and welcome consumers to communicating with you. If you haven’t taken the 5 minutes it takes to implement in your app go register and try it today!

About Robi Ganguly

Robi Ganguly is the Co-founder and CEO at Apptentive. He is passionate about giving customers a voice via mobile. Follow Robi on Twitter @rganguly.
View all posts by Robi Ganguly >

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