We know it’s not business as usual right now, and we’re here to help. Check out our latest COVID resources.

We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Mobile Marketing

You owe it to yourself to make the best apps possible for your customers

Robi Ganguly  //  April 4, 2011  //  2 min read

So you’re spending all this time dreaming and scheming, working on that killer application for your conceived audience. You’ve done market research, customer surveys, gotten “out of the building” and talked to people, tested it with your friends and you just KNOW that what you’ve built is absolutely the EXACT thing people need.

clip_image002There’s just one problem: you don’t know what you don’t know.

To quote our favorite confusing pundit, Donald Rumsfeld:

“…because as we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns — the ones we don’t know we don’t know.”

The thing is: the man had a point.

In every business and concept, there are things that you and your team don’t know. In some situations, you know you’ve got a blind spot to this area of knowledge, whereas in others, you’re completely oblivious to your naivete/ignorance.

The question is: how do you solve for this?

The approach that many people take, in this situation, is just to ignore it and hope it doesn’t play out too poorly. This is fine, as long as you’re thinking about it and consciously choosing to be vulnerable. However, for far too many people, we find that the old “put your head in the sand” approach is their chosen strategy. You know you could be doing more to figure out what is necessary to make the best apps but you’re not taking any actions to do so. After all, accepting that and asking the question would mean a whole MESS of more work, wouldn’t it?

We’re here to tell you that there’s a better way. Find out faster what could make your apps better and how you can make the best solution for your customers. Give them a voice, listen, and iterate. Getting “out of the building”, in the lean startup methodology, doesn’t always mean that you have to physically leave the building. With the Apptentive framework as your tool, deploy feedback mechanisms to all of your app customers and experiment with its implementation (want to drive a ton of feedback? Make it a link on the home screen of your app saying, “Tell us what you think!”) in order to get more knowledge from your customers.

You’re working hard, pushing yourself and your team to be creative, innovative and awesome. Make sure that your apps are their best and that your team has ALL of the information, not just the “known knowns”, as Mr. Rumsfeld would say Smile.

About Robi Ganguly

Robi Ganguly is the Co-founder and CEO at Apptentive. He is passionate about giving customers a voice via mobile. Follow Robi on Twitter @rganguly.
View all posts by Robi Ganguly >

Ready to see Apptentive in action?

Request a demo of Apptentive today.

Request a Demo

Sign Up for Our Newsletter

Stay up to date with the latest product management and mobile marketing news.