Cover Image from The Math of the App Business PDF

Free Guide: The Math of the App Business

A Simple Guide from your friends at Apptentive

The Math of the App Business
A guide to the simple equation behind the business of mobile apps. Learn how to maximize your revenues and grow your business with some straightforward analysis, some understanding and some pre-planning.

Are you just starting out in the mobile app development business? Do you have a mobile app, and aren’t sure how to help people find it? Trying to figure out how you can make money with your mobile app? The Math of the App Business is a comprehensive, yet easy-to-understand guide from your friends at Apptentive that will show you how to analyze your audience, prioritize your goals, and grow your business. It shows you how to understand the customer activities that lead to installing your app and loving your app.

What will I learn?

Learn how to grow your app business through a deep understanding of the math behind the business of apps.

  • The simple equation that is behind every app business
  • Techniques for influencing the equation
  • How to grow your app business
  • Methods for standing out in the sea of apps

At Apptentive we are strong believers in making it measurable. This guide covers some simple formulas for calculating your monthly active users and average revenue per user (ARPU). We also believe it is important to collect data and act on it, so the appendix includes a simple tracking worksheet to help you map those equations to work items.

When you finish The Math of the App Business you will understand why it is important to qualify and channel your customers, and how this will help you improve loyalty and retention.

How much of this do I need to read?

If you are new to the business of app development, then we recommend you read the entire guide. It is also available in a convenient PDF form for download.

Why Apptentive?

Apptentive builds tools for app developers to drive engagement and manage relationships at scale. We simplify the process of collecting feedback and acting on it. We make it easy for your customers to converse directly with you, so you get:

  • More people who will shout your praises
  • More people who want to know about your other apps
  • More time to focus on making more successful apps.

So, you ask, “Why Apptentive?”

It’s about customer love. And it’s the law of more: More time for what you love and more time with the customers who love you.

Continue to Chapter 1 — Welcome to the business of apps