Being Apptentive
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Seth Godin

Marketing and software – Seth Godin’s take

By: Robi Ganguly

Another great Seth Godin video, this time about why marketing is too important to be left to the marketing people.

Towards the end of the video, Godin discusses his book, Tribes and asks a question that we think is really important for app developers:

Are you going to make it easy to get in your tribe or are you going to make it hard?

As he outlines, there are reasons to go with either approach, so it’s a real question that app developers should be thinking about. The important thing is really selecting one side, understanding why and really committing to it (another excellent concept he discusses in his talk).

(also, remember, nobody joins a tribe that’s average, so keep making awesome apps)

Why customer-driven communication is the future of marketing

By: Robi Ganguly

We know that we spend a lot of time sharing our thoughts on the importance of customer communication and feedback. From time to time, we like to point out that we’re not doing this in a vacuum. We’re constantly learning from others and in many cases, we’re learning from people who have been making the same case for many many years.

One of the people we really respect and appreciate as we learn is Seth Godin, who’s written a number of excellent books about Permission Marketing, Being Remarkable in Business and Bootstrapping. His books are worth the read and when we came across this video interview with him, we had to share. It’s an excellent take on how to think about developing customer relationships, the core of consumer marketing and why everyone should be figuring out the answer to a simple question:

“How many people want to hear from us?”

Thanks Seth, for being insightful and so consumer-focused.