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Making Mobile a Better Place

The Apptentive Story

Apptentive was founded in 2011 as a lean startup on a mission to make it easier for companies to build stronger relationships with their customers. In 2012, we entered TechStars Seattle and raised a seed round involving Google Ventures, Founder's Co-op, Social Leverage, and Golden Venture Partners. In 2014, we raised a second round lead by SurveyMonkey, and are using it to rapidly grow our team and build the best set of tools available that make it easy to connect and understand your customers in a meaningful way.

Thanks to you, our customers, friends, and family, for being a part of the Apptentive story and making each chapter more exciting than the last. We invite you to continue with us on this journey.

Thank You,
-Team Apptentive

Meet the team

We spend our days finding better ways for you to listen to your customers!

Robi Ganguly CEO & Co-founder

Mike Saffitz CTO & Co-founder

Sky Kelsey Director of Client SDK's & Co-founder

Andrew Wooster Co-Founder

  • Robi Ganguly CEO & Co-founder

    Robi grew up in Redmond, back when it was most famous for Nintendo rather than Microsoft. He spent his formative years studying Tae Kwon Do (6-time WA state champ) and experimenting with BASIC on a Sperry PC. After attending Pomona College, where he majored in Politics, Philosophy and Economics, Robi moved to San Francisco and worked for Deutsche Bank Alex Brown, experiencing the "dotcom crash" firsthand. Following DB, Robi spent 3 years at WebEx Communications, where he built one of the industry's first SaaS pricing strategies. Robi then joined Yahoo!, where he created the Supply Management practice and set many of today's ad standards. Since leaving Yahoo! in 2008, Robi has advised several global CPG brands on their digital communications strategies, which led him to create Apptentive.

  • Mike Saffitz CTO & Co-founder

    Mike grew up in Seattle, skiing, fishing, hiking, and camping in between creating bulletin board systems and building some of the Internet's earliest websites. He attended Pomona College, majored in Computer Science and Mathematical Economics, and still daydreams about combining the two. After college, Mike spent several years in Philadelphia at the Penn Center for Bioinformatics, where he managed "big data" infrastructure and visualization. Upon returning to Seattle, Mike joined Microsoft where he spent 5 years as the Program Manager for the Windows Phone Developer Experience, during which time he was responsible for developer engagement, application compatibility, the Windows Phone 7 Developer Tools, and the Windows Phone 7 multitasking framework.

  • Sky Kelsey Director of Client SDK's & Co-founder

    Sky is a northern California native. He developed a love for backpacking at a young age, followed by mountain biking, and learning to fly airplanes. Sky's first computer was an IBM PS/2, which he used to access online bulletin-board systems while in elementary school. He attended Calpoly, San Luis Obispo, and majored in Computer Engineering. After college, Sky worked for 5 years at Fortify Software, during which time the company grew from 30 to 200 people. He was responsible for several security related developer tools, as well as critical internal systems. Fortify was acquired by Hewlett Packard in 2010. He then spent 2 years at Greystripe, which was acquired by ValueClick in 2011, working on the Android Ad SDK, as well as the ad server which served hundreds of millions of requests per day.

  • Andrew Wooster Co-Founder

    Andrew grew up on his family's cattle ranch in California. After attending Pomona College, he spent 5 years at Apple. There, he worked on a variety of products, including Time Machine, Parental Controls, and software updates for Mac OS X. Since leaving Apple in 2008, he's spent his time doing iOS development, working on everything from medical software to social photo sharing apps. When not working, he spends his time outdoors, traveling, or both.

Red Russak Sales

Josh Tuininga Design

Andrew Crocker UX & Product

Matthew Callis Software Engineer, Front-end

  • Red Russak Sales

    Born and raised in the Pacific Northwest, Red loves tech startups, public service and community. In his free time, Red moderates the tech startup hub, StartupSeattle, and curates the local StartupDigest newsletter. Driven to help startups and startup communities, Red lives by the mantra 'give before you get'.

  • Josh Tuininga Design

    Josh grew up in the Seattle area messing around with his dad's art materials and hasn't stopped since. He attended The School of the Art Institute of Chicago where he studied art and technology, motion graphics and fine arts. After working as an animator for 2 years, Josh started his own freelance company which has grown into a successful design firm. He now focuses on UI design, illustration and anything else that needs some polish. His award winning work has been published in several publications including Communication Arts, HOW design magazine, Logo Lounge Annuals and numerous online journals. When he's not designing and illustrating you can find him in his art studio painting, tinkering on the piano with his daughters or on the soccer field.

  • Andrew Crocker UX & Product

    Andrew has held the job of designer, marketer, illustrator, front end developer and UI/X specialist at a number of startups in his hometown of Boulder, Colorado. His most involved work was at SurveyGizmo, while it grew from 10 to 60 people. Soon after, Andrew moved to the the great, green, pacific northwest. He hasn't looked back, and now spends his time bumming around Seattle, biking, and digesting the latest sci-fi epic from Charles Stross, Karl Schroeder or Peter Watts.

  • Matthew Callis Software Engineer, Front-end

    The human equivalent of Comic Sans. A transplant from Nashville, Tennessee with a background in graphic design and web development. Matthew enjoys JavaScript, candy, cheese, Wayne's World, late night coding sessions, and long walks on the beach. Dislikes include avant-garde jazz, broccoli, and messy SCSS files.

Christy Culp Head of Customer Success

Blake Imsland Software Engineer, Platform

Nick Reinhart Customer Development

Joel StimsonSoftware Engineer, Platform

  • Christy Culp Head of Customer Success

    Christy hails from the great state of Michigan. She moved to Seattle after post-college stints in Colorado, New Orleans, and DC. Her background encompasses luxury hospitality and sales operations within the IT space. Outside of work, Christy loves a good adventure, traveling, skiing, cooking, and classic novels. She also loves her Michigan State Spartans.

  • Blake Imsland Software Engineer, Platform

    A native of the Pacific Northwest, Blake is a self-taught developer and inveterate tinkerer fascinated by anything that plugs into a wall - video games, electric guitars, and kitchen gadgets alike. On weekends, you can find him drinking craft beer, eating various food items containing bacon, and failing to persuade his pet rats to do tricks.

  • Nick Reinhart Customer Development

    Nick comes to us from just south in Portland, Oregon. Although not a Seattle native, he still understands all things Northwest. Nick graduated from the University of Oregon with a degree in Business and Marketing. After college, he fell in love with startups and hasn't looked back since. Nick likes traveling, skiing, craft beer, college football, and the occasional good book.

  • Joel StimsonSoftware Engineer, Platform

    Prior to becoming a Ruby and JavaScript developer, Joel took on roles involving data analysis, marketing, account management, and sales training. He is a startup veteran who helped grow PitchBook from 7 employees to nearly 100 over his tenure. A man of many talents, Joel graduated from Whitman College with a degree in Physics and Astronomy while simultaneously making wine for several of the wineries in the Walla Walla valley. He fills his weekends with reading sci-fi, cheering on Seattle's teams, and getting outdoors to hike, sail, and bike.

Kelly LongOffice Operations

Nick Ris Senior Business Development

Tricia CervenanHead of Product

Emily CarrionHead of Marketing

  • Kelly LongOffice Operations

    Kelly is a startup junkie who loves to organize chaos for fun. She has a degree in business administration from the University of San Diego (go Toreros!) and a career spanning several startups in the online entertainment space. Her passions include movies, games, books, and all things culinary. For her personal claim to fame, Kelly helped create the blockbuster trivia game Scene It?, and even gave it its iconic name.

  • Nick Ris Senior Business Development

    Nick Ris came on board to spearhead business development and strategic partnerships. Nick brings 14 years of mobile industry experience, the majority of which were spent providing mobile engagement and SaaS solutions to the likes of Accenture, Amazon, Disney, and the BBC. He was on the management team at MX Telecom, a bootstrapped UK startup which sold to Amdocs/OpenMarket in 2010 for over $100m. Most recently he was Interim GM at Catchy Agency Inc, advising companies like Qualcomm and Microsoft on their marketing strategies.

  • Tricia CervenanHead of Product

    Tricia brings six years of mobile product management experience at ESPN and Quicken Loans that make her a natural fit to lead product management for the company. Throughout her career, she has spearheaded fifteen product launches and picked up an affinity for Lean and agile coaching. Tricia was named one of Mobile Marketer's Women to Watch in 2012. "What drew me to Apptentive," Tricia responded, "was the team's genuine care for the customer – not just their own customers, but their role in creating a new standard for customer care. I'm excited to work in a startup environment and help take Apptentive to its next level in terms of both product and process."

  • Emily CarrionHead of Marketing

    Emily, an eight year startup veteran and digital marketing leader, led marketing communications at ad-tech company Mixpo and managed marketing and mobile app releases for mobile tech startup Point Inside. An active contributor to the Seattle startup community, she serves on the Board of Directors of Seattle University's Entrepreneurship Center and has pitched new ventures across the state as a Startup Weekend winner and graduate of Founder Institute.

Drew Cooper Software Engineer, Test

Rachel HarringtonMarketing, Events

Frank Schmitt Software Engineer, iOS

Pat Cotter Customer Success

  • Drew Cooper Software Engineer, Test

    Drew joined Team Apptentive when he realized his mission to "test all of the world's software" was beyond even his superhuman capabilities. Instead, he settled for the next best thing – to make software better for the millions of people who use our customers' apps. His chief concern as a test engineer is to improve the experience humans have with software, and he firmly believes that mobile is where more and more of these experiences will happen.

  • Rachel HarringtonMarketing, Events

    Lured in by Apptentive's culture of collaboration and innovation, Rachel is a recent transplant to the Seattle area. She is a graduate of Montana State, where she earned degrees in marketing and graphic design and developed a passion for all things digital. Rachel can often be found running and fly-fishing… even though she has yet to catch a fish. (Going to our next Appy Hour? There is a high probability that Rachel made it happen!)

  • Frank Schmitt Software Engineer, iOS

    Frank joins Apptentive as a developer on our mobile client SDKs. He published his first iPhone app a couple of weeks after the App Store went live, and has been developing on iOS full-time since 2010. Prior to joining Apptentive, Frank was the lead iOS developer at MacroView Labs (later acquired by Bally Technologies), followed by a stint at Moz where he helped launch the Moz Local product and built the MozCon 2014 mobile app. When not in front of a computer he can be found building electric skateboards and vacuuming up billowing drifts of Samoyed fur. His claim to fame is taking first place in George Takei's 2012 Halloween costume contest.

  • Pat Cotter Customer Success

    A native of "exotic" Buffalo (apparently they're rebranding) and graduate of Princeton, Pat moved to Seattle after spending the better part of the past decade in San Francisco working for a variety of startups including General Assembly, Badvine and He's motivated by the idea of helping companies better communicate and build things people want and couldn't be happier to see his dream take flight at Apptentive. When not shamelessly promoting his hockey team, he can be found training Rosie (his pet Swissweiler), discussing Skynet, or watching Sisterhood of the Traveling Pants.

Joseph Yoder Sales

Scott YoungCustomer Development

Josh "Jay" BellCustomer Development

John FearnsideSoftware Engineer, Platform

  • Joseph Yoder Sales

    Affectionately known as "Yoder," Joseph is a Midwest native and self-proclaimed foodie. He grew up in Indiana and graduated from Purdue University, where he developed his love of technology, processes, and sales. He spent the next fourteen years in Denver, employed in various sales and business development roles for leading tech companies, including Trulia, ExamMatrix, and Avnet. He can frequently be found rummaging the wilderness atop a mountain, in a tent, or on a snowboard.

  • Scott YoungCustomer Development

    Scott joined Apptentive after frequenting many an Apptentive Appy Hour. Originally from Portland, Scott recently moved to Seattle and fell in love with everything the Emerald City has to offer – particularly its amazing summers (Seattle's best kept secret). He's a recent graduate of the University of Montana in Missoula and found a knack for sales and relationship-building right out of college. His better half is his golden retriever named Buddy, the most stoked-on-life dog you'll ever meet (and the real reason we hired Scott).

  • Josh "Jay" BellCustomer Development

    Best known for his ability to banter in various accents when you expect them least, Jay joins us as a soon-to-be-graduate of Seattle University. His experience has taken him from working production at Sasquatch! (Washington's largest indie rock music festival) to introducing a new graduate program to the Albers School of Business & Economics. Jay joined Apptentive after seeing its mission embodied in the individuals he now works with, and can often be found prying hidden talents out of everyone he meets.

  • John Fearnside Software Engineer, Platform

    Growing up in a house once known as Cabbage Hall amid the tiny hamlet of Fishers, NY, John was enticed to come to Seattle for an interview at the behest of a friend. One look at Mt. Rainier convinced him to abandon the so-called "mountains" of the East and relocate to the Pacific Northwest. John has a degree in computer science and engineering from the "Diploma Mill on the Charles" and joined Apptentive's platform team to grow out our API backend. He can frequently be found skiing and watching television in his free time.

Luna AlvarezAssociate Software Engineer

Jake BarnettAssociate Software Engineer

Barry LiSoftware Engineer, Android

Stuart Owen AxelbrookeSoftware Engineer, Platform

  • Luna Alvarez Associate Software Engineer

    A Southern California native and member of Women Who Code, Luna relocated to Seattle in January of 2013 with her pug, Olive. She spends her days romping at the dog park, reading the latest publications on emerging technology, and watching Adventure Time. She is passionate about backend technology and loves contributing to Apptentive.

  • Jake Barnett Associate Software Engineer

    Musician, skier, coder, Jake splits his time evenly between hacking, going to music festivals, and day-dreaming about the slopes. Originally from Lake Tahoe, he studied environmental science at the University of Oregon before moving to Seattle. Jake plans on helping Apptentive go to exciting new places with his knowledge of web technologies.

  • Barry Li Software Engineer, Android

    Barry got his first paid programming gig in the Microsoft game studio after receiving a degree in computer graphics. He joined Apptentive's Client Team to help take the Android SDK up another notch. One of the greatest thrills of Barry's career was the honor of being included in Time Magazine's "Top 50 Android Apps of 2014." In recent years, Barry has chosen to continue living in the Android universe, in the name of open source freedom. His hobbies includes aviation and fixing things around his house.

  • Stuart Owen Axelbrooke Software Engineer, Platform

    One of Apptentive's Senior Engineers, Stuart is an avid machine learning and data science practitioner who finds patterns in data. A Seattle native, he enjoys climbing, photography, and thinking about elegant representations for cluster computing.

Marissa SmithPR & Communications

Ashley SeffermanHead of Content

Byron McMullenSoftware Engineer, Front-end

Charlie MorssVP of Engineering

  • Marissa Smith PR & Communications

    A Detroit native, Marissa began her career at Fathead where her love of Communications blossomed. The intrigue of startup life and curiosity about the technology industry spurred her decision to pack up and move to Seattle to join Apptentive, and she hasn't looked back since. While not writing press releases and pitching reporters, Marissa spends her time daydreaming of Paris and enjoying the perks of living in the Pacific Northwest.

  • Ashley Sefferman Head of Content

    Ashley grew up in sun-soaked Arizona and is still getting used to the Seattle rain. A startup veteran and analytics junkie, she is obsessed with data-driven storytelling, visual design, and the ways people consume digital content. Prior to joining Apptentive, Ashley worked as a marketing and content director for BigDoor, Moz, and Deal Co-op, a 2010 TechStars Seattle company. When not in front of a computer, she can be found mentoring software startups, crossfitting, watching terrible television, and catering to her rescue dog's every request.

  • Byron McMullen Software Engineer, Front-end

    Byron grew up an hour south of Seattle on Lake Tapps where he picked up web development as a hobby in the late '90s. He later attended the University of Washington where he majored both in Informatics and Economics. A passion for building great user experiences has driven his development focus, and now lead to working with team Apptentive. Byron likes video games, roleplaying games, snow skiing, water sports, and pub food.

  • Charlie Morss VP of Engineering

    Charlie grew up in upstate New York, but after living in Seattle for 20 years, considers himself a Seattleite. He attended Rochester Institute where he majored in Computer Science. Charlie has worked in the software industry for over 20 years and has held numerous developer and manager roles, most recently as CTO of Urbanspoon/Zomato USA. Previously, he was CTO at Audiosocket and Chief Architect/Director of Platform at AdReady. In his spare time, Charlie can be found cycling around Seattle or hanging with his wife and two dogs.

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